Logically App Revamp

The Challenge

During COVID-19, misinformation wasn't just spreading faster — it was becoming harder to detect, analyze, and respond to at scale.

Logically had built a successful consumer fact-checking platform, helping individuals verify information online. But as governments and institutions faced increasingly complex digital threats, a larger opportunity emerged.

The company needed to evolve from helping individuals identify misinformation to helping organizations understand and manage entire information ecosystems.

The Opportunity

Governments and enterprises weren't looking for fact-checks alone. They needed visibility into emerging narratives, coordinated campaigns, and potential risks before they escalated. They needed intelligence, not just verification.

This required a complete shift in how the product worked, who it served, and how it created value.

What We Did

Formak Estudio partnered with Logically to define both the product and business strategy behind its transition from a free B2C platform to a subscription-led B2B offering.

The experience was redesigned around the workflows of analysts, government teams, and enterprise users responsible for monitoring large volumes of digital conversations.

AI-powered threat intelligence, narrative monitoring, and misinformation detection became central to the platform experience, enabling users to move from reactive investigation to proactive monitoring.

Building design that surfaces real-time information to the user and helps them form a fact-based opinion.

Building for Scale

As the platform matured, it needed to support more than individual investigations.

Formak Estudio helped structure the product around scalable monitoring, analysis, and reporting workflows that could operate across multiple organizations, teams, and regions.

The result was a more enterprise-ready ecosystem capable of supporting both public and private sector deployments.

Impact

The transformation positioned Logically as more than a fact-checking platform.

The platform supported large-scale monitoring and intervention workflows during high-risk periods, helping organizations identify misinformation, harmful narratives, and coordinated digital threats more effectively.

Today, Logically serves governments and enterprises with a scalable intelligence platform while operating on a sustainable subscription-led business model.

View the Live Product

Explore the live platform and see how the product evolved from a free B2C experience into a scalable subscription-led fact-checking ecosystem.