OHAI
Designing OHAI as an AI-First Experience for Daily Planning and Coordination
The Hidden Work Behind Everyday Life
Modern family life runs on a constant stream of information.
Appointments arrive through messages, reminders get buried in emails, calendars live in separate apps, and meal planning becomes a daily decision. Over time, keeping track of everything creates a significant amount of mental overhead.
OHAI set out to make household coordination feel effortless.
Bringing Structure to Everyday Chaos
The vision was simple: instead of asking families to manage multiple tools, create a single place where life could organize itself.
Formak Estudio partnered with OHAI to design an AI-powered experience capable of transforming unstructured information into actionable plans. Voice notes, messages, and daily requests could be automatically converted into tasks, events, reminders, and schedules.
The result was a shared source of truth that reduced the need for constant manual coordination.
Designing an Assistant for Daily Life
OHAI wasn't designed to be another productivity app.
The experience centered around an AI assistant that could help users plan their day, manage household responsibilities, and simplify routine decisions. Formak Estudio designed conversational flows that made scheduling feel natural while introducing intelligent meal-planning experiences tailored to individual preferences and needs.
To make planning actionable, the platform could also connect directly with food delivery services, helping users move from deciding what to eat to placing an order in just a few steps.
Turning Complexity Into Clarity
The final product transformed fragmented information into a structured and easy-to-manage experience.
By bringing planning, scheduling, reminders, and meal coordination into a single ecosystem, OHAI significantly reduced the cognitive load associated with managing everyday life.
Alongside the product experience, Formak Estudio streamlined the design-to-development handoff, helping reduce implementation time by 40% while maintaining a consistent and scalable product foundation.
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