Employee Experience Platform

Project type
Product Transformation & Experience Design
Industry
Enterprise · Energy
Role
Lead Product Designer
Disciplines
Service Design
User Research
Product Design
Product Strategy
Deliverables
Employee Platform
Line-Manager Dashboard

Turning an employee value proposition into a lived experience

A research-led employee value proposition and digital platform designed to support the full employee journey, connecting onboarding, career development, recognition and progression across a diverse global workforce.

Challenge

Bridging the gap between values and experience

The challenge was to turn organisational values into a compelling proposition that attracts talent, engages employees and supports their growth. This required understanding their needs and identifying the key moments that shape their relationship with the organisation.

Persona profile built from the motivator and expectation research model
Approach

Designing around the people behind the roles

We combined employee and line-manager research with a lifecycle framework to understand the motivations, expectations and priorities shaping the employee experience. Three research-grounded personas captured distinct needs across career stages, leadership ambitions and operational contexts, moving beyond job titles as the primary way to understand the workforce.

Persona profile built from the motivator and expectation research model

Six key lifecycle moments

We mapped six key lifecycle moments, from joining and developing to feeling valued and moving on. These insights informed an employee-facing platform and a companion line-manager dashboard, designed around a shared view of progress, development and priorities.

Talent lifecycle map with six moments from joining to moving on
Outcome

From organisational promise to practical experience

The work translated a strategic employee value proposition into a connected digital experience grounded in research.

3

Employee archetypes capturing distinct needs to shape a more relevant employee experience.

6

Lifecycle moments connecting the journey from joining to growth and beyond.

2

Connected products bringing together an employee platform and manager dashboard around shared development goals.

Together, they turned the employee value proposition into a more personalised, joined-up experience.