A research-led employee value proposition and digital platform designed to support the full employee journey, connecting onboarding, career development, recognition and progression across a diverse global workforce.
The challenge was to turn organisational values into a compelling proposition that attracts talent, engages employees and supports their growth. This required understanding their needs and identifying the key moments that shape their relationship with the organisation.
We combined employee and line-manager research with a lifecycle framework to understand the motivations, expectations and priorities shaping the employee experience. Three research-grounded personas captured distinct needs across career stages, leadership ambitions and operational contexts, moving beyond job titles as the primary way to understand the workforce.
We mapped six key lifecycle moments, from joining and developing to feeling valued and moving on. These insights informed an employee-facing platform and a companion line-manager dashboard, designed around a shared view of progress, development and priorities.
The work translated a strategic employee value proposition into a connected digital experience grounded in research.
Employee archetypes capturing distinct needs to shape a more relevant employee experience.
Lifecycle moments connecting the journey from joining to growth and beyond.
Connected products bringing together an employee platform and manager dashboard around shared development goals.
Together, they turned the employee value proposition into a more personalised, joined-up experience.