Logically Product Transformation

From consumer fact-checking to enterprise intelligence

Expanding beyond individual fact-checking

As misinformation becomes more sophisticated, organisations need more than tools to verify individual claims. Government and enterprise teams need to identify emerging narratives, monitor coordinated activity and understand risks across digital information ecosystems.

The challenge was to evolve the product beyond its consumer roots and create a proposition that addressed these broader organisational needs.

Redesign the product around organisational needs

We partnered with Logically to shape the product and business strategy for its transition from a free consumer platform to a subscription-led B2B offering.

We rethought the experience around the workflows of analysts and institutional teams, bringing information verification into a broader monitoring and investigation journey. The work focused on making complex information easier to navigate, helping users move from individual claim checks towards a more informed understanding of digital narratives.

A foundation for a scalable intelligence business

The transformation helped reposition Logically beyond consumer fact-checking towards organisational intelligence, aligning the product experience with a subscription-led business model.